Breaking Through the Noise: An Introduction to the Spitfire Smart Chart II A Strategic Communication Tool

Editorial Board: Joyce Valbuena and Ms. Georgianna Villar
Graphic Design and Layout: Nicolette de Lange Mallari
Price: Php150.00

This manual is an adaptation of the Spitfire Smart Chart as embodied in the training workshops conducted by HAIN in 2006. The manual cites communication experiences and examples that are specific to Philippine context. The Smart Chart approach to Strategic Communication developed by the Spitfire Strategies, Inc. is one simple tool that can help organizations/institutions develop a sharp, coherent and effective communication plan.